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Economists call it the "Amazon Effect," the steady consumer shift from brick-and-mortar stores to one-click online shopping. But regardless of their size, specialty retailers can craft clever promotions to build foot traffic. Specialty retailers are finding success working with their cookware suppliers, their local communities and cookbook authors to bring in customers. Independents need to understand the "saturation points" in their market and "curate" what they sell differently from the online retailer, observes Mary Rodgers, director of marketing communications Cuisinart, based in Stamford, Conn. Among the tactics to thwart showrooming and the flight to online shopping are special events. She feels that "promoting those types of event on social media and Facebook is very smart. " Consumers' frequent independents for "hard core cooking advice," she says. And an educated staff and smart promotions boost the potential for retail success. Help from Suppliers. "Events are truly one of the best ways for a gourmet store to differentiate itself from the clutter of mass retailers and the online marketplace," says Mike Gerardi, senior sales planning manager at Le Creuset of America Inc. , based in Early Branch, S. C. , because events play into the consumer need for "authentic experiences. " The specialty store with an educated staff allows consumers to "interact" with a brand and convey its story, he says. Le Creuset typifies the ways a manufacturer supports its retailers' promotional efforts. Gerardi explains they offer everything from sales demos to employee training guides and digital assets that support social media and website efforts. For customers with cooking schools, the company may provide cookware for the class as well as attendee giveaways. Gerardi advises retailers to look to their sales reps for ideas and support. "We encourage our retailers to work closely with our sales reps for all available ways of creating unique sales driving opportunities," he says. Todd Myers, vice president of sales at Wüsthof Trident of America Inc. , based in Norwalk, Conn. The knife company promotes "brainstorming" between reps and retailers to build events that succeed. It's the shared responsibility of the store owner and manufacturer to be creative in constructing a "worthwhile event" with "meaningful product deals" or "kickers," he adds. Cuisinart's sales reps have scheduled cookware promotions and a. Source: www.gourmetretailer.com
Ottawa-based small kitchenware specialists, The Chefs Paradise, have just announced theyre offering ultra-low inventory clearance pricing on a full range of high-end kitchen products and small appliances. The companys selection of kitchen supplies includes the latest in small appliances, cookware and high-endknives from the leading manufacturers within the gourmet housewares industry. Ottawa, Canada, July 15, 2015 --( PR. com )-- The Chef's Paradise' annual clearance event is designed to make way for new inventory for the holidays, just around the corner. Let the Chef's Paradise help you make the most of your summer entertaining with the best kitchen supplies in Ottawa. They are currently offering hot specials on everything from BBQ tools, to cookware, to outdoor glassware in order to keep your summer parties cool. The 94 year old Ottawa company is inviting all of its customers to review their full product selection of kitchen supplies, which includes products such as the All-Clad Stainless Steel Roasting Pan, which is now available at just $199. 95. down... It’s also available with a lifetime warranty to provide aspiring chefs the high quality, long-term product performance they expect from market leaders such as The Chef’s Paradise. To learn more, please contact the Chef’s Paradise team directly at 613. 731. 2866or visit their business website at www. chefsparadise. Source: www.pr.com
All-Clad Metalcrafters LLC has introduced its newest line of cookware, All-Clad TK, available exclusively at Williams-Sonoma. " All-Clad embraces the same values that we do, those of integrity, quality and evolution," said Chef Thomas Keller , chef and proprietor of the Thomas Keller Restaurant Group, which includes The French Laundry, Per Se and other award-winning... Personally developed by Keller in collaboration with All-Clad, All-Clad TK cookware is designed and constructed to ensure the best results for each culinary technique. The line’s initial launch includes 15 items featuring flared edges for drip-free pouring, shapes that nest and universal lids for versatility and easy storage, ergonomic handles, and brushed stainless exteriors. All-Clad uses precise combinations of copper, stainless steel and aluminum to ensure the best performance for every task. A hand-crafted collection, each piece features a custom shape and metal technology ideally suited to sautéing, making sauces, braising, or steaming. "All-Clad is excited to take our collaboration with Chef Thomas Keller to the next level," stated Jim Poppens, vice president of marketing for All-Clad. "Chef Keller's inspiration for the collection meets All-Clad's commitment to craft the best cookware for professional chefs and home chefs alike. "We're thrilled that Williams-Sonoma is the exclusive retailer to launch the All-Clad TK Collection," said Janet Hayes, president of Williams-Sonoma. "This revolutionary new cookware line, specifically designed to deliver the best results for each and every technique, will allow our customers to cook with confidence. The collection is available in three sets, each named by Keller to depict the products within:. Foundation: A 4-piece set featuring pieces most often used in household kitchens, including fry/sauté and sauce pans Integrity: A 7-piece set that builds on Foundation and includes a specialty 8-quart Rondeau Inspiration: The complete, 11-piece... "A great example of our innovation is the universal lid, which is a symbol for all that I appreciate about good design: practicality, simplicity, exceptional performance and sustainability," said Chef Keller. "The universal lid fits a number of different-sized pieces of cookware, so. Source: www.gourmetretailer.com
But he quickly added that All-Clad, whose first-quality cookware has been almost exclusively sold to a U.S. market – and appears in the studio kitchens of nearly every celebrity chef with a show on cable television's Food Network –has more recently
In 2011, IMUSA was acquired by France's Groupe SEB, a major international manufacturer of small domestic appliances and cookware. In addition to its SEB and IMUSA brands, Groupe SEB sells Mirro, WearEver, Moulinex, Krups, Tefal, All-Clad, Samurai
Above is a brand-new All-Clad 2-quart saucepan. It retails for $165 at stores like Williams-Sonoma, though you can occasionally find deals on the cookware at outlets such as TJ Maxx and Marshall's. This saucepan and four other pieces of All-Clad
The full-service advertising agency received a total of 12 awards for nine entries, besting more than 500 entries in the statewide competition to take the top honor for the "All-Clad TK" website, designed and developed for All-Clad Metalcrafters. The
WEST ORANGE, N.J., Aug. 3, 2015 /PRNewswire/ -- All-Clad Metalcrafters, LLC, the undisputed cookware choice of top restaurant chefs and serious home cooks, is thrilled to debut its new All-Clad d7™ Stainless Collection—a full line of robust and long ...
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