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Delivery Agent has inked a deal with Rachael Ray's holding company, Watch Entertainment that will allow her branded products to be sold on its digital commerce platform. In addition to her syndicated TV talk show and lifestyle magazine, Ray has her own line of branded cookware, bakeware and gadgets. “In partnering with Delivery Agent, a pioneer in shoppable media, we will deliver a best-of-breed commerce experience that fans can easily and securely connect with across platforms and devices," said John Cusimano, Ray's husband and CEO of Watch... Source: www.broadcastingcable.com
Red Rock Country Club resident Doralee Rae is known as "Lady Pink" at the poker tables because of her trademark pink cowgirl hat. Her friends showed support at this year‘s World Series of Poker by wearing matching pink hats. Out of 7,192 players, she finished 233rd, "in the money," in the Monster Stack event. DAVID REISMAN/REAL ESTATE MILLIONS. ABOUT THE ESTATE. • LOCATION: Red Rock Country Club. • SIZE: Single-story home, 3,797 square feet, 4,100 with casita on. 27 acre, three beds and 3½ baths. • FEATURES: On the 18th fairway. pool, water features, fireplaces in all major rooms. • HISTORY: Built in 2000. sold 2008 for $1. 6. • OWNERS: Bob and Doralee Rae, poker player and winner of the 2013 TLC reality show "Four Houses". Southern Nevada is one of the top choices for retirement homes, particularly for those migrating from California. For Bob and Doralee Rae, his retirement coincided with her growing interest in poker, and the choice was clear: move to Las Vegas. "Doralee and I wanted a warmer climate for retirement with lots of recreational options," Bob said. "The cost of living is about half of Palm Springs and Scottsdale. and very competitive to Tucson and New Mexico. In 2008, the couple paid $1. 6 million for a single-story house in the Red Rock Country Club on the 18th fairway, gutted it and turned it into a stunning showcase of indoor/outdoor living. It is their second home in the community. The first was a two-story, but they decided a single-story would be best for their long-term needs. "We wanted everything that you typically find in a larger home, but in a single level, smaller space," Doralee said. "Most important was the view. It was important to us to see and hear running water in every room. They restructured the main rooms so that all have a fireplace, along with the ability to view and hear sounds from the backyard pool. In 2013, Doralee and the home were contestants on the TLC reality show "Four Houses," featuring four proud local homeowners invited to preview, critique and score each other's homes for the chance to win $10,000. Doralee was the winner of that... "The best thing to come out of it was now I have a relationship with Murray (Sawchuck) and (his wife) Chloe," Doralee said of her Las Vegas magician co-contestants. During the home renovation. Source: www.reviewjournal.com
And it’s not all just pasta bakes and party bites. For cookbook authors and food celebrities of all types, a trip through Venable’s kitchen is the crown jewel in the publicity plan. Though a merchandising team ultimately picks which items will be featured on his show, he holds great sway over which books are selected. His guests range from the Italian cooking authority Lidia Bastianich, who has her own line of QVC cookware, to lesser-known authors like John T. Edge, the Southern food and culture writer who sold more than 4,000 food copies of his “Truck Food... In what remains a QVC record, Ina Garten — the only guest who Venable says made him feel like a crazed teenager at a rock concert — sold out of 30,000 copies of her latest book in 25 minutes, 4 seconds. And that doesn’t take into account what the publishing industry calls the QVC effect. That is, the extra sales and marketing power that rises up through Amazon sales and bookstore orders because QVC has deemed a book worthy. “It was really just stunning,” said Garten, who remains in awe of both QVC and Venable’s ability to work three hours straight with few notes and no teleprompter. “At some point we had five minutes to go, and 2,000 people were on the line,” she said. “I just remember thinking to myself, ‘How do you even field 2,000 calls at once. ’ It’s a very impressive business model. Star power To be sure, kitchen cookware is a small slice of sales at QVC, whose name stands for Quality, Value and Convenience. In 2014, the company took in $8. 8 billion in revenue among the seven countries in which it broadcasts, selling a variety of items, including expensive art, Apple computers and bathroom deodorizers. Still, Venable has a singular star power. His is the most-watched show, which gives him a lot of sway over how America cooks. As rendered by Venable, selling cookware on TV is not unlike finding salvation through televangelism. He comes across as so trustworthy and familiar that it is easy to believe a $389 turquoise Vitamix is a path to a better life. QVC knows its audience. A typical shopper may be an upscale-metro suburban woman over 35 who wears Spanx, drinks Starbucks and is thinking about ordering a KitchenAid mixer on her iPhone. The company operates on the premise that demonstrating how a piece of kitchen equipment works almost guarantees a sale. Then there is the excitement of live TV. Source: www.seattletimes.com
Then there's the cost factor. Some sets run into thousands of dollars, but will a set of Escoffier copper cookware really catapult you into a Food Network competition for home cooks? And how about those matched sets by celebrity chefs such as Rachel
When money wasn't the prize, she's won two espresso machines, Rachel Ray cookware, 15 pounds of chocolate and a year's supply of canned blueberries. She understood that submitting Set soup on low heat, warming gently. Do not allow the soup to boil.
We took stock of cookware sets from Rachel Ray and Guy Fieri and neither bubbled to the top. On the plus side, the non-stick Rachael Ray Porcelain Enamel II 10-piece set, $140, released food quickly, was easy to clean and its handles were comfortable
In addition to her syndicated TV talk show and lifestyle magazine, Ray has her own line of branded cookware, bakeware and gadgets. “In partnering with Delivery Agent, a pioneer in shoppable media, we will deliver a best-of-breed commerce experience
The set is normally $119.99, but will be $71.40 'til the end of the Dec. Assort Rachael Ray Cookware ... Chef's Classic cookware set on sale right now. Regularly, $400.00, it's now priced at $124.00 during the Amazon after Christmas sale for 2013.